Top Social Networking Apps in Belarus: Q4 2024 Performance

In the fourth quarter of 2024, the top social networking apps in Belarus showed varied performance metrics on a unified platform, combining data from both iOS and Android devices. The data, sourced from Sensor Tower, offers insights into weekly downloads, revenue, and active user trends.

Threads by Instagram, Inc. saw a decline in weekly downloads, starting at 19.4K in early October and dropping to 9K by the end of December. Despite this, weekly active users grew from 375.7K to 527K over the quarter.

Telegram Messenger demonstrated a robust increase in weekly downloads, peaking at 29.4K in the final week. Revenue trends were positive, with an increase from $28.6K to $32K by year-end. Active users consistently remained above 6M, reaching 6.2M at the quarter's close.

WhatsApp Messenger experienced a notable rise in weekly downloads, climbing from 11.5K to 21.8K. Active users saw a significant boost, ending the quarter at 2.6M. Revenue remained minimal, with weekly figures hovering around $4.

Rakuten Viber Messenger maintained steady weekly download numbers, ending with 16.4K. Active user numbers slightly fluctuated but remained over 5M. Revenue showed minor variations, averaging around $2.3K weekly.

Blink — Friends circle saw a sharp decline in downloads from 18.2K to 4K. Active users peaked at 163.2K in early November before decreasing to 111.5K. The app did not generate revenue during this period.

These trends provide a snapshot of the competitive landscape in Belarus's social networking sector. For more detailed insights, visit Sensor Tower's platform.